FOR CEOS, DIRECTORS AND SENIOR EXECUTIVES IN NEW ZEALAND
Executive coaching is where most senior leaders begin. Strategic Leadership Coaching is what meets their needs now.
I've done coaching before. It was useful, then it wasn't. What's actually the next level of this work?
Executive coaching is for leaders early in their senior careers and who know they are destined for senior leadership and high responsibility roles.
What leaders describe is a need for something more than executive coaching: it helps to have leadership counsel. A completely independent thinking partner who holds the strategic and the personal together, who understands the weight of the role from the inside, and who outside the organisational and seperate from performance systems. This true leadership development not training.
“Loretta was invaluable in helping me transition successfully into a CEO role. In each session, she gently teased out what was going on, and I always left with ideas or tools which I would actually use. It was a relief to be able to talk to someone outside the business about how I was feeling.”
DEREK BARTLETT · MANAGING DIRECTOR, BAYER NZ
What makes this different from executive coaching
Executive coaching asks: How do I run better meetings? How do I delegate more? How do I manage my energy?
INSTEAD the leaders I work with are asking questions like:
The organisation offered to fund a coach. Do I want the coach they'd choose — or my own?
How do I run the technical aspects of my role alongside of influencing the strategy and direction?
I've just stepped up to a bigger role. Everyone assumes I'm ready. Am I?
I got feedback that stung - and some of it is probably true. Who helps me work on this honestly?
I can see what's coming for our sector — how do I lead toward it when the organisation isn't ready to hear it?
I've plateaued. I'm good at this job, but "good at this job" is starting to feel like the ceiling.
Leaders describe working with Loretta as the most important professional conversations they have, shaping their entire career.
Who I work with
Senior executives who lead large teams. Leaders navigating complexity, transformation, or a pivotal transition. Those who have achieved a great deal and are now asking what they want their next chapter to be. Or leaders who are ready to define their lasting contribution.
I work with leaders across New Zealand in business, public sector, iwi, health, and for-purpose environments.
IN THEIR WORDS
What leaders say
“Loretta has been an incredible ally for me over the past 12 months. She has provided genuine insights and served as a top-tier sounding board during our busiest-ever period. I can't recommend her enough.”
MARK KNEEBONE · MD NEW ZEALAND, LIVE NATION AUSTRALASIA
“As a CEO for many years, it is important to spend some time reflecting and having a critical friend to give you that feedback that you would not otherwise receive. She enabled me to reframe and reset through being thought-provoking, inspiring and by believing in my potential.”
LYNETTE ADAMS · CEO, SPORTS WAITAKERE
"Every now and then, when you are in need of the right guidance, someone special steps into your path. If you are fortunate, that person will clear away your confusion, encouraging a new clarity and purpose to emerge. When it counted the most, Loretta made the difference."
MARTIN CROWE · ICONIC NEW ZEALAND CRICKETER, LEADER AND MENTOR · IN MEMORIAM
About Loretta Brown
Loretta Brown is a strategic leadership advisor based in Auckland, working with leaders across New Zealand. She was awarded Master Coach accreditation from the European Mentoring and Coaching Council the highest professional recognition in the global coaching and mentoring field.
She holds a Master of Social Work (Honours) and Bachelor of Arts, and draws on more than 25 years of working with senior leaders across every sector in Aotearoa New Zealand and internationally. Her clients have included leaders from Fonterra, Cancer Society of NZ, Live Nation, Bayer, Sysmex, Tonkin Taylor, Workbridge, ICBC New Zealand, The Trusts, Procare, and Te Whatu Ora.
She founded and led the New Zealand Coaching and Mentoring Centre for more than 25 years. Leadership Advisory is her independent practice: a deliberate step toward the most senior, personal advisory work she has always been moving toward.
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